Archives For epistemic development

Author Information: Adam Riggio, Royal Crown College, serrc.digital@gmail.com.

Riggio, Adam. “Belief in a Weird World: A Review of Bernard Wills’ Believing Weird Things.” Social Epistemology Review and Reply Collective 8, no. 3 (2019): 1-5.

The pdf of the article gives specific page references. Shortlink: https://wp.me/p1Bfg0-470

H. P. Lovecraft’s creation, Cthulhu, is one of the world’s most famous symbols of the weird.
Image by Chase Norton via Flickr / Creative Commons

 

Weird is a strange word. The idea of weirdness itself is rather strange, as suits the subject I suppose. Bernard Wills has written the essay anthology Believing Weird Things, in part, to explore what weirdness is. The book itself, however, is rather weird. Or at least, it’s weird to an academic audience.

Let me explain. While I write quite a few book reviews for SERRC, over the last while, the amount of time between my receiving a review copy and actually writing and submitting the review of the book has lengthened from a flexible to a messianic duration. So my reviews often end up being informed by other reviews of the same book, where others have gotten around to it before me.

So this review is also, though in small part, a rebuke to Matthew Dentith’s earlier review of Believing Weird Things published late last year.[1] Although it remains far from perfect, Wills has written a book that is both challenging and accessible to a wide audience. Believing Weird Things is a popular book of philosophical thought, in the tradition of Bertrand Russell’s public philosophical essays. For some audiences of researchers, a book of that character may be too weird to understand at first.

What Is Weird? The Weird? Weirdness?

Whether something is weird is not a matter purely of ontology. There is no weird in itself, since weirdness is a relational property. Something is weird only in comparison to something else, relative to surroundings, wider environments, or the expectations of people regarding those surroundings and environment.

Weirdness is most fundamentally an epistemological concern. When a sudden disturbance appears in the smooth flowing of a natural process, that disturbance is simply disruptive and destructive. We as self-conscious observers may call it weird, but regarding the process and its disruption in themselves, there are matters of fact alone.

Science-fiction and horror literature has probed the nature of weirdness in more nuance than many philosophical arguments. The weird unsettles expectation, which creates an immediate fear and a profound fear. Speaking immediately, a weird encounter is a sign that presumptions about the reliability of the world to sustain your own life are in doubt. That causes fear for your life.

The more profound fear of the weird inspires is that, more than just your life being at risk, the fundamental nature of reality is at risk. It would be extremely dangerous to encounter creatures like the Shoggoths of Lovecraft’s “At the Mountains of Madness,” one of the stories that helped forge the genre of weird fiction, but their nature is weird enough such an encounter would call into doubt everything you believed about reality itself.

To be weird is to have a character or nature that is such an anomaly for your expectations of how and what the world is, as to be unnerving. A natural process cannot be unnerved, only a self-conscious subjectivity. What is, is; what is weird must be understood as weird.

Weirdness, therefore, is in the eye of the beholder. At least that’s what I would say if I were disposed to cheap clichés. Different people with different histories, cultures, moral and aesthetic values will consider different things weird.

The Relative Relativity of Weirdness

Wills himself describes it well in his essay on Rastafarian religious beliefs, one of the best in the volume. Rastafarianism is a Caribbean religious minority, its people marginalized in the faith’s Jamaican birthplace. The religion’s cultural influence far outshines its size because of the global fame and historical influence of Rastafarian musicians in reggae, such as Bob Marley, Peter Tosh, and Lee Scratch Perry.

But to someone raised in a generally Christian culture, some Rastafarian beliefs are genuinely strange, even though much of the religion is a clear outgrowth of the Abrahamic tradition. The Rastafarian Jah is the same God as Islam, Christianity, and Judaism. Rastafarianism recasts the Jewish concept of the chosen people to refer to all Africans who suffered from colonization and the Atlantic slave trade, their Exodus being the ongoing process of decolonization. Like Islam, the moral principles of the religion incorporate rituals of worship into everyday social life, and it roots those moral principles in the shape of world history.

Rastafarian parallels with Christianity are, as Wills and I agree, rather weird. Rastafarianism has a Messiah figure that operates according to the same metaphysical principles as Christ. Haile Selassie I, Ethiopian Emperor from 1930 to 1974, is the living incarnation of God for Rastafarians.

I use the present tense because Rastafarians hold that Selassie is alive in some form, despite his 1974 assassination in Ethiopia’s communist uprising. In all seriousness, I expect there eventually to be a theological schism in Rastafarianism over how to reconcile their faith with the fact that Selassie was murdered and his body stuffed under the toilets of a palace bathroom, discovered decades later, long after that palace had been converted into government offices.

I can talk about this with an air of humour, as though I’m joking from a position of relative privilege at the expense of Rastafarianism and Rastas. The detachment that allows me to dehumanize Rastafarian culture with this smirking bemusement is rooted in my attitude toward the faith: it is alien, a culture I know only through song lyrics and cultural stereotypes. I find the Rastafarian faith’s messianism weird, but only because I was not raised a Rasta or near any Rastafarian communities.

In Wills’ best essays, he uses these extended philosophical case studies to uncover the epistemic, political, and moral implications of who considers what weird, and why.

Bernard Wills - Believing Weird ThingsA Disjointed Path to Its End

The only real problem I have with the book is that not all of its essays are as good as its best. If I can use terms that more often describe albums, Believing Weird Things is a little front-loaded. The book is divided roughly in half. The first essays explore weird ideas and beliefs as a philosophical historian building a book of fascinating case studies. The second half of the book describes different ways in which weirdness has been weaponized, how difference and strangeness become no longer guides to fascinating places, but targets to be destroyed.

If I can take a couple of examples to illustrate what I mean, consider this. The best essay in the first half of Believing Weird Things is “Why I Am Not a Rastaman.” The best essay in the book’s second half is “Portrait of an Islamophobe.”

Yet I don’t want to linger too long on praise for the actual best essay in the volume, where Wills insightfully and incisively identifies the dynamics of racist discourse that show how Islamophobic ideology merges the dehumanization of colonial racism with the paranoia and massification of classical European anti-Semitism.

That’s all I really need to say other than that “Portrait of an Islamophobe” alone is ethically worth your buying Believing Weird Things at its affordable price, expressly for the purpose of rewarding Wills with one more purchase in his next royalty payment.

So when my biggest critique of a book is that some essays aren’t as good as others in an essay collection, you can be pretty sure that I don’t have a significant problem with what he’s doing. Believing Weird Things ends with two essays that originally appeared in earlier forms at SERRC, two analyses of the nationalist turn in Western conservatism.

Those essays offered quality insights on the true nature of conservatism as a tradition of English political philosophy whose classical works were the landmarks of Thomas Hobbes and Edmund Burke, and how the nationalism that dominates today’s right wing itself betrays many of the principles of those great thinkers.

However, they make for an odd fit with the other essays of the book, all of which explicitly experiment with our concept of the weird to develop a new philosophical insight. These last two essays are fine in themselves, but as they appear in Believing Weird Things, they amount to filler tracks that stand apart from the main themes and style of the book.

Misunderstanding the Will to Weirdness

My last point is a soft rebuttal to Matthew Dentith’s earlier review of Believing Weird Things. I couldn’t help but find Dentith’s critiques a little off the mark, since they were rooted in a conception of the weird that Wills didn’t share. This conception of the weird is rooted in Forteana, the study and archiving of generally weird and strange phenomena, rumours, objects, folklore.

There are two central organizing concepts in the work of Charles Fort, as he first developed his project and how it has continued since. They are anti-systematicity and skepticism of skepticism. Fortean catalogues of weird things and events make no attempt to understand these departures from the norm as expressions of some underlying order. This is anti-systematicity, which parallels skepticism of skepticism, the refusal to doubt that something exists or occurred merely because its existence contradicts or is contrary to established knowledge.

Any system of knowledge based on these principles of anti-systematicity and skepticism of skepticism will regularly produce weirdnesses, because if you hold them, you will accept without much trouble radical departures inductively valid expectations about what is and is not possible. But these principles do not exhaustively define what is weird or what weird is. Fortean epistemology is openness to the weird, but does not itself define that which is weird. Dentith’s analysis of Wills’ work conflates the two.

But Dentith’s error is a learning opportunity for us in who the best audience for Believing Weird Things would be. Dentith’s misinterpretation flowed from his prior experience in academic research. Earlier in his career, the study of Forteana and the works of Michael Shermer, particularly his 1997 Why People Believe Weird Things, was important to his intellectual development.

In the introduction, Wills frames his own Believing Weird Things as a response to Shermer’s arguments from the end of the last century. Dentith critiques Wills for having chosen an apparent interlocutor from more than 20 years ago, seeing this as an attempt to restore Shermer’s ideas to a place in contemporary philosophical debates in the spheres of academic publication. But Wills never justifies such a restoration in his own book. Indeed, Wills never refers to Shermer in as much detail in the rest of the book as he does in the introduction.

Such a use of Shermer appears sloppy, and I do think Wills should have been a little more explicit in explaining the role that Shermer’s work plays in his own thinking. A figure who plays such a major role in an introduction, but disappears throughout the main body of the book makes for poor academic writing.

But Wills’ only mistake here was having given Dentith the opportunity to make his own mistake. Wills does not aim to restore Shermer to some more prestigious position in academic philosophical debates. Engaging with Shermer’s ideas has a more personal meaning for Wills, because a chance encounter with Shermer’s work was the inspiration for a trilogy of books that explore the nature of weirdness, of which Believing Weird Things is the second.

Wills refers to the work of Shermer to invoke him as an inspiration for his in-progress trilogy. Invoking an intellectual ancestor is not a reason that can inspire most academic writing, especially that based in paywalled research journals. Dentith did not understand this aspect of Believing Weird Things because he kept his analysis inside the context of the academician’s writing.

Conclusion: Life Is Weird

Bernard Wills has written a book for a general thinking audience, a contribution to the social and ethical antidotes to rouse the red-pilled from their dogmatic slumbers. Believing Weird Things asks readers to re-evaluate what they consider reasonable and strange, that weirdness is a category without a simple definition or clear boundaries.

Contact details: serrc.digital@gmail.com

References

Dentith, Matthew R. X. “Between Forteana and Skepticism: A Review of Bernard Wills’ Believing Weird Things.” Social Epistemology Review and Reply Collective 7, no. 11 (2018): 48-52.

Wills, Bernard. Believing Weird Things. Montréal: Minkowski Institute Press, 2018.

[1] Okay, that makes me sound way, way too late.

Author Information: Manuel Padilla Cruz, Universidad de Sevilla, mpadillacruz@us.es.

Padilla Cruz, Manuel. “On the Successfulness of Venting and Its Venues.” Social Epistemology Review and Reply Collective 8, no. 2 (2019): 39-48.

The pdf of the article gives specific page references. Shortlink: https://wp.me/p1Bfg0-46P

Image by Emery Way via Flickr / Creative Commons

 

This article continues the points from Padilla-Cruz, Manuel. “On the Pragmatic and Conversational Features of Venting: A Reply to Thorson and Baker.” Social Epistemology Review and Reply Collective 8, no. 2 (2019): 21-30.

And the author ultimately replies to Juli Thorson & Christine Baker (2019) Venting as Epistemic Work, Social Epistemology, DOI: 10.1080/02691728.2018.1561762.

In their recent paper “Venting as epistemic work”, Juli Thorson and Christine Baker (2019: 5) depict venting as a face-to-face action. They deem it to differ from consciousness-raising in that the audience of a venting episode may already have their consciousness raised about some state of affairs. Its importance is claimed to reside in its emotional helpfulness: it enables venters to make “[…] sense of the tangled thoughts and feelings” resulting from the epistemic injustice originating it (Thorson and Baker 2019: 6).

Venting succeeds, the authors argue, when the audience understand testimonial and hermeneutical injustices, even if implicitly, and have “[…] the right kind of standpoint” (Thorson and Baker 2019: 4). This facilitates recognition of the venter’s credibility and may prompt the audience to initiate epistemic work by undertaking the appropriate remedial action to eradicate the epistemic injustice in question.

Such a remedial action may simply amount to a re-assessment of the venter’s epistemic personhood. However, venting may be risky and be likely to cause further epistemic damage, Thorson and Baker (2019: 5-6) aver, if someone vents to the wrong person, i.e., a person who has already undermined or is prone to undermine her epistemic personhood.

In a previous paper, I have addressed the pragmatic and conversational features that enable an adequate and precise characterisation of venting (Padilla Cruz 2019). For it to spark off epistemic work, venting must certainly meet certain requisites, which unveil its felicity conditions (Searle 1969). In terms of propositional content, venting must focus on a recent or past state of affairs. While its preparatory condition establishes that the venter must assess the state of affairs as negative or unfair to herself, its sincerity condition determines that the venter must genuinely believe the state of affairs to be detrimental to herself.

Finally, its essential condition sets that venting must be an attempt by the venter to have her audience recognise that the state of affairs in question has affected her negatively and given rise to a variety of feelings like indignation, anger, disappointment, anxiety, etc.

However, a series of issues still deserve consideration in order to gain a fuller understanding of why venting can result in epistemic work:

  • What does having “the right kind of standpoint” involve?
  • When or why may venting actually be dangerous?
  • Can the interactional locus of venting be limited to face-to-face interaction?

The first issue will be tackled from the angle of Relevance Theory (Sperber and Wilson 1986/1995; Wilson and Sperber 2002, 2004), a cognitive pragmatic model that considers the linguistic properties of utterances and the mental operations that they trigger during comprehension. The second issue will be dealt with from an anthropological angle, some notions coming from psychology and the sociocultural or sociolinguistic branch of pragmatics. More specifically, part of the discussion will rely on concepts and viewpoints contributed by politeness theories, which centre on human verbal action, its conflict-generating or aggressive potential, and how this is softened or redressed. The last issue will be tackled from the perspective of digital discourse analysis, which looks into communicative behaviour through the new technologies and how these are exploited for various social practices and purposes. To conclude, in addition to summarising some of the views and ideas this reply presents, some suggestions for further research will be given.

On the Achievement of the Effects Associated With Venting

Thorson and Baker (2019) simply state that venting may result in epistemic work when the audience have “the right kind of standpoint” but they do not duly explain what they take such a standpoint to amount to. This is something that may be done from a cognitive angle by relying on a pragmatic framework concerned with what the human mind does when processing intentional stimuli like utterances: Relevance Theory (Sperber and Wilson 1986/1995; Wilson and Sperber 2002, 2004). In particular, the effect attributed to venting may be accounted for on the basis of the relevance-theoretic notions of cognitive environment, mutual cognitive environment and metarepresentation.

Individuals represent reality mentally by constructing assumptions or forging beliefs, and store those that they regard as true. When a state of affairs actually is, or is likely to be, mentally represented, it becomes manifest to an individual, since he in effect entertains, or may entertain, (a) belief(s) about it. The whole set of beliefs about states of affairs that he entertains makes up his cognitive environment (Sperber and Wilson 1986/1995: 39). Although cognitive environments are highly idiosyncratic, those of two or more individuals may be similar in some respects, i.e. as regards their contents. If this happens, those individuals share a mutual cognitive environment (Sperber and Wilson 1986/1995: 42).

The information that individuals process and mentally represent interacts with already stored information in three ways: by lending support to and strengthening old information, by contradicting and subsequently eliminating it, or by yielding new information that can only be derived from the joint interaction of both old and recently processed information. New information coming from such an interaction amounts to contextual implications (Sperber and Wilson 1986/1995: 108).

On the other hand, utterances are public –i.e. perceptible, audible– representations of either other private representations –i.e. thoughts, beliefs– or other public ones –i.e. utterances produced by other individuals. Therefore, utterances are metarepresentations of the speaker’s own thoughts, but they can also be used to metarepresent the thoughts attributed to other individuals or the utterances that they (might) have produced.

In the former case, utterances are descriptive metarepresentations; in the latter, they are attributive metarepresentations, as long as there is an (easily) identifiable source of those thoughts or utterances. Furthermore, when utterances attributively metarepresent other individuals’ thoughts or words, speakers can also express their own attitudes towards the metarepresented content. The range of attitudes that they can express includes dissociative, endorsing or questioning ones. Expression of any of them renders utterances echoic metarepresentations (Wilson 1999; Noh 2000; Sperber 2000).

In heavy-load venting episodes where the audience know nothing about the complainable beforehand, the venter descriptively metarepresents her own thoughts and thus makes manifest to the audience assumptions amounting to new information. If the audience sense that the beliefs about the complainable that they forge are similar to those of the venter and experience similar feelings about it, there arises a cognitive mutuality or similarity between their respective cognitive environments, which is indispensable for those individuals to share a common or similar viewpoint. Such a cognitive mutuality will increase if the venter and her audience feel that they (can) further derive similar contextual implications from the beliefs manifest to themselves (Padilla Cruz 2010, 2012).

It is when such a cognitive mutuality or similarity between the venter and the audience’s respective cognitive environments is perceived that venting creates the necessary condition leading to epistemic work: the audience is acquainted with a situation, how someone experiencing it feels, its potential consequences and, eventually, how to fight it. When the audience is unaware of a problematic or unfair situation beforehand, this would be what must happen for them to have the right standpoint and be ready to undertake epistemic work.

In turn, when the audience already knows about an unfair situation and the venter is conscious of this, venting does not only metarepresent and make manifest the venter’s beliefs, but also attributively metarepresents beliefs already manifest to the audience. Similarity between the venter and the audience’s respective cognitive environments already exists, so these intersect in some respects: there is shared information or knowledge about what is vented.

Additionally, both the venter and her audience would realise that they do share (a) common negative attitude(s) towards the vented state of affairs. Hence, the venter may also simultaneously express, in addition to any of the negative attitudes characteristic of venting, a further one of endorsement with that of anger, frustration, wrath, etc., which she is certain that the audience also hold towards the state of affairs in question (Padilla Cruz 2007, 2008, 2010).

Consequently, when the audience are familiarised with what is vented, the venter may signal “the right kind of standpoint” by attributively metarepresenting beliefs already entertained by the audience, expressing her own negative feelings and simultaneously endorsing those of the audience. Such an endorsement is essential for venting to incite epistemic work because it indicates the alignment of the participants in the verbal episode as regards their viewpoints and feelings about the vented unjust state of affairs (Padilla Cruz 2010, 2012).

Why May Venting Be Dangerous?

Through heavy-load venting the venter achieves cognitive mutuality with her audience, whereas in maintenance venting such a mutuality already exists because the venter and her audience’s respective cognitive environments intersect in some respects. Venting, however, may be dangerous, and Thorson and Baker (2019) suggest that this may be the case when someone vents to the wrong person. If so, that person may inflict further epistemic damage.

The cognitive underpinnings of this undesired effect of venting are to be found mainly in an absence of cognitive mutuality, precisely. In other words, the venter and her audience’s cognitive environments not only do not intersect, but are different and perhaps (radically) opposed. To put it differently, the assumptions about the complainable which are manifest to the venter and her audience or the beliefs that these entertain do not match. As a result, the venter’s action becomes conflictive, in Leech’s (1983) terms: it questions, challenges or even attacks the audience’s viewpoint. Or, in Brown and Levinson’s (1987) view, her action amounts to an act threatening the audience’s face.

From an anthropological perspective, individuals are endowed with two quintessential attributes: rationality and face. The latter is the private and public self-image that every competent member of a sociocultural group claims for himself or herself (Goffman 1959, 1967). It is a rather vulnerable, two-sided personal attribute consisting of positive face, or the desire to be liked, appraised and admired, and feel that one’s actions are perceived as desirable or adequate by other people, and negative face, or the desire not to be questioned or challenged, and feel that one’s freedom of action is not curtailed by other people or their actions (Brown and Levinson 1987: 101, 129).

Threats to face stem from an individual’s own actions but also from other people’s actions, so that individuals may put at risk their own positive and negative face, but also those of other individuals at the same time.

Face is a complex and non-stable personal attribute liable to constant (re-)negotiation actions. Its more specific components may even be defined culturally (Arundale 1999). According to Spencer-Oatey (2000, 2008), face may even include what she labels quality face, which is linked to an individual’s skills, capacities, role, job, etc., and identity face, which is connected with the individual’s self-ascription to a sociocultural group, self-delineation, values, beliefs, ideology, viewpoints, etc.

When something is vented to a person with differing ideas or views, the venter is somehow challenging that person’s ideas or views, and thus challenging that person’s identity face. Or, following Brown and Levinson (1987), the venter threatens her audience’s positive face, as their viewpoints, ideas or beliefs about a state of affairs may be implicitly suggested not to be desirable, right or adequate. Venting, then, becomes a face-threatening act.

The reason why such challenge or threat arises is to be found in two psychological traits. On the one hand, confirmation bias or perseverance of belief (Klayman 1995). This is the human tendency to tenaciously adhere to beliefs obtained or conclusions drawn by one’s own means and for which enough supportive evidence is thought to exist. Confirmation bias makes individuals reluctant to abandon beliefs that they think are well rooted or well founded on evidence or reason.

As a consequence, individuals become or remain egocentric –the other psychological trait– and almost blindly trust their own set of beliefs without further questioning and do not admit other individuals’ perspectives. This may also explain why when something is vented to someone, venting may turn out dangerous: the hearer might not be open to differing views and ready to accept criticism, and would perceive the venter’s action as an attack. To it, he would react with some sort of counterattack intended to affirm and secure a safe epistemic position where his beliefs remain unquestioned.

On the Face-to-Face Nature of Venting

Paradoxically, even though the example of venting with which Thorson and Baker (2019) begin their discussion is an e-mail received by one of them, they contend that successful venting must be a face-to-face activity. In other words, venting must occur in situations characterised by the interlocutors’ physical co-presence, where there is immediacy, sequentiality and synchronicity in their verbal contributions (Biber 1988).

Such a claim is excessively restrictive and ignores other advantageous, more recent, less traditional, less text-based forms of communication where those four features of conversational interaction need not be indispensable: computer-mediated communication –e-mailing, instant messaging, blogs, discussion forums, message boards or websites[1]– mediated social networks –Facebook, Twitter or Instagram, to name but some– or the many applications for instant texting.

Venting needs not solely occur in face-to-face contact, but could also be successfully accomplished through any of these new technologies, which greatly facilitate visibility or exposure by reaching larger audiences (Signorelli 2017: 4). Indeed, venters could benefit from what these new technologies now offer in order not to simply achieve their goals, but also to increase the impact of their action and secure the desired reaction(s).

The advent and consolidation of new technologies like the computer decades ago, and the mobile phone or the smartphone more recently, gave rise to new forms of communication that rapidly spread and became new sites for a plethora of social practices (Androutsopoulos 2011: 281). As the technologies were developed and updated to satisfy further social, interactive needs, such forms of communication massively gained adept users and these introduced new conventions and ways of interacting: acronyms, lack of punctuation, new opening or closing formulae, innovative address forms, briefness in messages, etc. (Gains 1999; Wellman and Haythornthwaite 2002; White 2014).

As a result, communication was progressively deprived of its traditional defining features. Their absence may involve disadvantages and increase the probability of misunderstanding, above all when certain new conventions are unknown (Economidou-Kogetsidis 2011, 2016; Padilla Cruz, forthcoming), but the new technologies have attempted to overcome them by facilitating an incredibly rich variety of communicative resources that endow interaction through them with an additional characteristic: multimodality.

For instance, texting or messaging tools incorporate a wide range of emoticons enabling the expression of psychological states (Yus Ramos 2014) and offer the possibility of sending images, videos or voice notes. Similarly, e-mail servers, websites, blogs, discussion forums and message boards allow various formats for attachments and postings –textual and (audio)visual– which enable addition of photographs, drawings, videos, recordings, presentations, etc.

Moreover, discussion forums and message boards permit diverse participants to make their contributions or replies to a particular message, thus generating polylogues. All these resources are not only exploited by the users in order to make their informative intention[2] clearer or to secure correct understanding by helping other users visualise something, but also affect how users carry out their various social practices in the distinct venues that the new technologies offer. As a consequence, specific genres have been reshaped and redefined.

Each of the new technologies may be an excellent venue for venting and any communicative resource may be exploited for venting. Indeed, photographs, videos or drawings may become the first, initial contribution to a potential technology-mediated exchange that will actually unfold when (an)other participant(s) react(s) by means of a reply, further comments, postings, etc.

Subsequent reactions may give rise to polylogues, threads, (mass) forwarding, sharing, etc. Accordingly, it is possible to vent not just orally or textually through more traditional verbal means or written media, but also by displaying videos, posting comments, sharing pictures, etc. Venting, then, can also be multimodal and polylogal.

In this respect, Signorelli (2017) has shown how members of an online community subvert dominant discourses concerning obesity through their messages. Similarly, Garcés-Conejos Blitvich (2018) has also explained how a user of the new technologies took advantage of them in order to denounce the unfair, prejudiced and racist behaviour of a customer at a service encounter.

Smartphone in hand, the user recorded the customer’s offensive, denigrating and abusive words on site and posted the video, which was viewed and shared by several other users. This sparked off an impressive number of furious comments and reactions that resulted in the customer being prosecuted for misconduct, abuse and racism.

Conclusion

When the audience is not previously acquainted with the topic of venting, the venter metarepresents and makes manifest her own viewpoints, and voices her negative feelings with a view to achieving cognitive mutuality with her audience. If the audience is already aware of its topic, the venter metarepresents the thoughts and ideas that she attributes to them, and endorses their negative feelings.

Thus, the venter hints that cognitive mutuality between her and the audience actually exists. Cognitive mutuality increases when the audience feel that they can draw contextual implications that are similar to those that the venter can draw.

Cognitive mutuality is essential for achieving the pursued effects through venting, as it involves an alignment between the venter and her audience. If their cognitive environments are not mutual and do not intersect in any respect, venting may be perceived as a questioning of the audience’s ideas, ultimately threatening their identity. This is why venting may be dangerous and lead to further epistemic damage: the audience may attempt to secure their epistemic position by counterattacking.

Venting cannot be limited to traditional forms of social interaction such as face-to-face verbal communication or written communication. On the contrary, it may appear in more recent technology-mediated forms of communication, which potential venters can certainly take advantage of with a view to reaching larger audiences and magnifying its impact. The new and fascinating challenge that pragmatists, analysts of mediated discourse and communication, researchers in the new technologies and social epistemologists interested in venting now face is to examine and account for the dynamics of newer technology-based forms of venting and their contribution to fighting and eradicating injustices and inequalities.

Future research could look into the characteristics of and constraints on multimodal and polylogal venting, and ascertain their effectiveness. Scholars could additionally examine strategies and techniques deployed in order to increase the exposure of vented states of affairs and the (dis)advantages of specific media or venues. It could also be illuminating to investigate if venting can blend with or shade into other actions such as shaming.

These are just some avenues for future research which will surely shed much light onto this social and epistemic practice and its consequences, and widen our understanding thereof.

Contact details: mpadillacruz@us.es

References

Androutsopoulos, Jannis. “From Variation to Heteroglossia in the Study of Computer-mediated Discourse.” In Digital Discourse: Language in the Media, edited by Crispin Thurlow and Kristine Mroczek, 276-298. Oxford: Oxford University Press, 2011.

Arundale, Robert. “An Alternative Model and Ideology of Communication for an Alternative to Politeness Theory.” Pragmatics 9 (1999): 119-153.

Biber, Douglas. Variation across Speech and Writing. Cambridge: Cambridge University Press, 1988.

Brown, Penelope, and Stephen C. Levinson. Politeness. Some Universals in Language Usage. Cambridge: Cambridge University Press, 1987.

Economidou-Kogetsidis, María. “‘Please Answer Me as Soon as Possible’:  Pragmatic Failure in Non-native Speakers’ E-mail Requests to Faculty.” Journal of Pragmatics 43 (2011): 3193-3215.

Economidou-Kogetsidis, María. “Variation in Evaluations of the (Im)Politeness of Emails from L2 Learners and Perceptions of the Personality of their Senders.” Journal of Pragmatics 106 (2016): 1-16.

Gains, Jonathan. “Electronic Mail –A New Style of Communication or just a New Medium?: An Investigation into the Text Features of E-mail.” English for Specific Purposes 18, no. 1 (1999): 81-101.

Garcés-Conejos Blitvich, Pilar. “Smart Mobs, Cyber Public Shaming, and Social Justice”. Plenary talk delivered at the 11th International Conference on (Im)Politeness. University of Valencia, Spain.

Goffman, Erving. The Presentation of Self in Everyday Life. New York: Doubleday, 1959.

Goffman, Erving. Interactional Ritual: Essays on Face to Face Behavior. New York: Garden City, 1967.

Klayman, Joshua. “Varieties of Confirmation Bias.” In Decision Making from a Cognitive Perspective. The Psychology of Learning and Motivation, edited by Jerome Busemeyer, Reid Hartie and Douglas L. Medin, 385-418. Vol. 32. New York: Academic Press, 1995.

Leech, Geoffrey. Principles of Pragmatics. London: Longman, 1983

Noh, Eun-Ju. Metarepresentation. A Relevance-Theory Approach. Amsterdam: John Benjamins, 2000.

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[1] In technical terms, the difference between a discussion forum and a message board is that the former contains chains of comments on an issue or topic that may be read in block, while the latter organises contributions in thematic groups that can be selected by users.

[2] An individual’s informative intention is the intention to make manifest a specific set of assumptions, i.e. the intention to transmit a specific message (Sperber and Wilson 1986/1995).