Author Information: Pedro Saez Williams, University of Warwick, P.Saez-Williams@warwick.ac.uk
Williams, Pedro Saez. “Pop Sociology: An Explanation of Batman v Superman’s ‘Rotten’ 29%.” Social Epistemology Review and Reply Collective 5, no. 4 (2016): 37-51.
Image credit: tricks ware, via flickr
These have been interesting and confusing weeks for popular culture. Whatever you may think of “Batman v Superman” (BvS) it is hard to argue that it is not a controversial film. Critics, or at least the bulk of these, hold a very negative view of the film to say the least. If box office success and social media metrics are to be trusted, the evidence suggests that fans do not share this opinion, or do not do so at the same extent. Indeed, whilst the Rotten Tomatoes (RT) rating of this film is three points below of “Paul Blart: Mall Cop”, the conversation volume it has generated in social media trumps the likes of “Avengers: Age of Ultron”, “Furious 7” and “Jurassic World”. In response, various “narratives” have circulated explaining this unprecedented “disconnect” between fan and critic reception. Whilst some claim a “critic conspiracy” of different sorts, others account this success to marketing and even “poor taste” in fans. Continue Reading…